As the year has begun, we have heard, as usual, of many predictions for 2023 for various industries and topics. One specific paper that spoke about forecasts and trends for the section "journalism, media and technology" stuck with me. The paper was released by Reuters Institute in collaboration with the University of Oxford.
One specific point where 72% of the digital publishers surveyed said that they would be putting more resources into podcasts and digital audio. And 67% said they plan more investment in digital video formats compared to the year before.
Other publishers and researchers are also describing this development. In a time where a generation is coming of age that has been as video-focused as no other generation before them, these predictions don't come as any surprise. But what is happening to the Tech side of these developments? Video-platform market leaders like JW Player, Brightcove, and Vimeo are stagnating in their success on the Video Platform and not pushing their offerings to evolve into diversification.
A publisher is often left with many software tools to purchase to deliver the content in the best way that meets their needs. In a time where new technologies and software are shooting out of the ground like mushrooms, professionals struggle to find the turnkey solution that meets a wide variety of their needs and allows them to be as niche as they need to be. Here is where gjirafatech comes in, notably the product VP Player, which is an alternative to JW Player, Brightcove, and Vimeo but is also so much more than that.
VP Player allows media houses, broadcasters, and digital publishers to have a Video Platform, Livestreaming, their TVOD, SVOD, or free library of content, and even an Audio Player that is fully customizable, monetizable, and adaptable. And with the trends that are being predicted, we see that VP Player is on the right track to help publishers tackle their growing challenges and take back control of their content and their platforms.
Now let's see how the industry trends will develop this year.